HEMA, Hollands biggest department store, sells everything your house-hold can desire. From cups to umbrellas, to electronics –it's Hollands equivalent to a Wal-Mart, or K-Mart. The only difference is that HEMA has a sense of humor, and Wal-Mart and K-Mart obviously don't.
Wal-Mart has this incredibly predictable site, with the boring flash marquees with more of the same unimaginative copy and stock photography of "happy people" and the rip-off Apple mirror effect for their product photography. It's a fad Apple started, and sites like this were quick to copy (I'm sure Photoshop will come out with a quick mirror effect soon). To be honest Wal-Mart's site is really not even worth a rant, since the site is so unmemorable and ordinary.
That's not what this entry is about though. This entry is about HEMA's site, and what can happen when a company doesn't take itself too seriously, doesn't follow other site's fads, and ends up making the experience of going to their site a little more memorable.
2 comments:
Fab! Leave it to those wacky Dutch.
Tom Klinkowstein
Ha ha! Brilliant! I agree, the Dutch are a bunch of lunatics.
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